If you have a business here in the age of Google, you are behind the times if don’t have a website. It’s pretty much a bare minimum these days. If you have a brick and mortar company or if you run an online business, you should know that the design of your business’s website is incredibly important. If your website is badly designed, the bad design will reflect negatively on the reputation of your business and visitors to your site will be less likely to become clients or customers. With that in mind, in this short article, we are going to highlight three key elements of good website design.
- Make sure that your website is optimized for both mobile devices and traditional desktops/laptops. More and more people are now surfing the internet using a mobile device, so if your website fails to render properly on such a device, you could be losing a lot of customers. Speed plays an important roll in optimization as well, especially when it comes to mobile. If your site doesn’t load in just a few seconds your visitors will just bounce right back off your site. You can use tools like Google’s speed tool to see how well your website does on a mobile device.
- Make sure that your website is easy to navigate. Many modern business websites are full of fancy graphics and impressive 3D layouts, but they fail to give any attention to the most important element of website design, which is navigation. If a visitor can’t easily navigate around your website and find the information they need, they are unlikely to want to become a customer or client. Does you site have a prominent menu system? Have you included pages like ‘about us’ and ‘contact us’? Does your site have an intuitive structure that is not only easy for visitors to understand, but easy for Google to understand what you do as well?
- Make sure that you choose a theme and stick to it. If you use different fonts and colors on every page of your website, don’t assume that your visitors will not notice. Many visitors will notice and they will ask themselves if you can’t pay attention to the little things why should they trust you to process and fulfill an order accurately? Using a paid WordPress theme will give you a huge jumpstart on your look or you can just leave it to the pros and have your site build completely by the web design experts at Digital Epidemic.
Hopefully, the three tips presented above will help you to ensure that your business’s website design is not preventing you from gaining new customers. For more website design tips, don’t be afraid to search the internet. Also, keep in mind that it can also be useful to take design tips from the websites of your competitors. You don’t need to reinvent the wheel, find website designs that you like by using sites like crayon.com for creative inspiration. Look at the competition in your niche, especially in the bigger cities, to see what they are doing. What are their call to actions? What can you see above the page fold? Do they have live chat? Are they using tripwires to build an email list? See what the big guys are doing and give it a try. You can use heat maps to track visually what your website visitors are doing on your site, what they click on, and how far down the page they actually scroll. I you would like help with your web design Fort Collins, then just reach out to us.